I help B2B companies build GTM that turns pipeline into a system — not a guessing game.
GTM strategy and fractional CMO for companies ready to stop chasing deals and start building predictable revenue.
Every one of these is a symptom. The cause is always the same: broken GTM.
Pipeline is unpredictable — feast or famine, quarter to quarter
Leads come in, but most aren't the right fit
Marketing is running campaigns, but you can't tie them to revenue
Sales and marketing are busy — but not aligned
You've tried agencies, hires, playbooks — still no system
You're not sure what's broken or where to start
This isn't a marketing problem.
It's a GTM problem.
And it doesn't get fixed with more campaigns, more content, or more leads.
It gets fixed with clarity, alignment, and systems that compound.
Go-to-market isn't marketing. It isn't sales.
It's the system that connects what you've built to the people who need it.
When GTM is broken, every quarter is a question mark.
When GTM works, pipeline becomes predictable.
Pipeline you can forecast — not hope for
Positioning that attracts the right buyers
Lead quality that sales actually wants
Marketing and sales aligned around revenue
Systems that compound — not tactics that expire
Find what's broken. Get a plan to fix it.
A 2-week diagnostic that uncovers the gaps in your go-to-market — positioning, pipeline, sales-marketing alignment — and delivers a 90-day roadmap to fix them.
Senior marketing leadership. Part-time commitment.
I embed with your team as your marketing leader — setting strategy, aligning sales and marketing, overseeing execution, and owning pipeline outcomes. Without the $250K+ full-time cost.
One problem. 4–6 weeks. Done.
Focused engagements that solve a specific GTM challenge — positioning, sales enablement, market entry, or competitive strategy — with clear deliverables and fast execution.
Marketing department in a box.
A full marketing team — strategy and execution — delivered as a managed service. Fractional CMO plus specialists in content, demand gen, and design. One team. One invoice. Pipeline as the goal.
30 minutes. No pitch. We talk about your GTM, where you're stuck, and whether I can help.
If there's a fit, we start with a GTM Audit or scoping conversation to understand exactly what's broken.
You get a clear plan — what to fix, in what order, with what resources. No fluff. No 50-page decks.
I either guide your team (Fractional CMO) or bring mine (The Pod). Either way, we measure pipeline — not activity.
I've spent 7+ years in B2B marketing — building GTM engines, leading teams, and helping companies break through growth plateaus.
I've built marketing functions from zero. Led product marketing and demand generation across MENA, Europe, and North America. Worked with startups and enterprise SaaS companies.
I'm currently finishing my MBA in Strategic Management.
I don't write strategy decks that collect dust.
I build systems that generate pipeline.
Positioning is the highest-leverage thing you can fix
Pipeline is the only metric that matters
Most marketing problems are actually GTM problems
Systems beat tactics. Always.
Trust is the ultimate competitive advantage
You're a B2B company with a product that works — but GTM that doesn't
Your pipeline is unpredictable and you don't know why
You've tried marketing hires or agencies without results
You need senior marketing thinking without the full-time cost
You want accountability for pipeline, not promises of "brand awareness"
You're ready to fix the system, not just add more tactics
You're looking for someone to "run social media"
You want a vendor you can blame when things don't work
You're not willing to make changes based on what we find
You need results yesterday (GTM takes 90+ days to fix properly)
You want to keep doing what you're doing and expect different results
If something's not here, ask on the discovery call. I won't dodge it.
Tell me what's broken, where the pipeline leaks, and what you've already tried. I'll send back a clear diagnostic on your biggest GTM gap — and one thing you can fix right now. No strings. No pitch.
Fill this in honestly — the more specific you are, the more useful your scorecard will be.
I've got your answers. Expect a personalised GTM diagnostic in your inbox within 48 hours — not a template, something actually specific to what you shared.
Testimonials coming — swap the cards below with real quotes as you collect them.
If you don't know where next quarter's revenue is coming from, let's figure out why.
30 minutes. No pitch. Just clarity.
Prefer email? → hello@amrabdelkader.com